2004-12-16

Pi Media Networks Tour

Pi Media is one of the biggest US commercial studios. They shoot the whole Sears catalog, among other clients.

This article is a brief look around the Pi Media studio, and how the photographers go about their work. Interestingly, the studio has been all digital since 1998.

The studio is massive - over 200,000 square feet of studio and post-production space. They employ 400 people, including 40 photographers and all the various tradespeople and professionals required to build sets, prepare models, design page layouts and prepare work for printing.

I particularly envy the standard setup that each photographer uses - a Hasselblad H1 with Phase One digital back, tethered to a cart carrying an Apple G5, Lacie monitor and Capture One software, all connected back to the servers via gigabit ethernet. That's probably a years' salary for most people!

Pi Media Networks Tour